A new menu, with some minor price increases, will hit the rack at Isaac’s on Thursday, March 29. Because you are our loyal friends, I decided to reach out and give you a heads up and explanation about why an average 2.9% price increase was necessary–the first price increase in over 18 months.
The decision to adjust some prices was a very challenging one. Items like the cost of roast beef and cheddar cheese, the main ingredients of our most popular Mallard sandwich, have soared. Employee wages and benefits have been strengthened, as we have focused on improving service with stronger, better trained employees. Our community partnerships, while easy to eliminate, are still a critical part of our promise to the communities where we operate our restaurants.
In addition, we have upgraded many of our food items, including soup, with new and improved recipes, garnishes, and higher quality ingredients. These upgrades are a taste you can see and feel when you visit Isaac’s.
Because of our commitment to you, we have continued to make exceptional deals and discounts to our Facebook friends and members of our Flamingo Fan Club, so those on a budget can still enjoy Isaac’s great food by using our coupon offers.
The big debate among my Leadership Team was whether we should be proactive and share this decision to tweak our pricing structure with you in advance and call attention to it in this blog. The old school of thought would say, “Why would you point out to customers you’ve adjusted prices?” But in 2012, with social media and with our loyal customers, I feel it is much wiser to communicate with our customers why we’ve needed to make this difficult decision.
I hope you appreciate the transparency and this communication, and I thank you, sincerely, for your understanding and for being some of our most loyal Isaac’s fans.
Phil Wenger, President